Consumer technology products often come with complex features, technical specifications and a wide range of use cases. The goal was to translate these details into clear, visually engaging stories that could quickly communicate the value of each product across digital and social media platforms. My work covered a range of consumer technology categories, including wearables, audio and smart devices. Each product required a different visual approach while maintaining a consistent connection to HUAWEI's wider brand and campaign language. A selection of the social media assets created for HUAWEI Türkiye was later selected for use across HUAWEI Europe, extending the reach of the work beyond the local market.