Intro

The challenge was creating a compelling brand identity for a family-owned small business that produces exquisite thyme flower honey. The goal of the task was to design a visual identity that resonates with the natural, artisanal roots of the product while appealing to a modern audience. This honey is meticulously harvested from the pristine mountainous regions of Elazığ, Turkey, specifically from the charming village of Maden Cumhuriyetçi Köyü.

Deliverables:

Logo Design

Branding

Art Direction

Social Media Content

Year

/

2024

Client

/

Sofen Honey

Some of these product stories were later selected for adaptation across HUAWEI Europe.

Some of these product stories were later selected for adaptation across HUAWEI Europe.

Beyond the Screen


Brief look for the assets developed for the official 47th İstanbul Marathon where HUAWEI was one of the main sponsors.

Beyond the Screen


A selection of these social media assets was chosen for use across HUAWEI's European channels,

adapting product storytelling for a wider regional audience.

"I've worked with Arda on transforming our digital presence, and he was essential to our growth. He has this ability to understand business challenges, not just make things look pretty. Arda built creative solutions that increased our reach. Working with him was seamless and professional."

Fulya Kavak

Founder of Sofen Honey

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